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+44 (0) 203 874 2655 / Mon - Sat (9 am - 5 pm)
How our family business started

About Us

In 1998, nestled in the vibrant streets of East London, our East Asian shop first opened its doors.

Founded by a passionate family with a deep-rooted love for their culture, we embarked on a journey to bring the flavors of Vietnam to our community.

From humble beginnings, our family-run business has flourished, becoming a beloved fixture in East London offering a range of items.

Our Purpose

Our purpose is simple. Provide ordinary people with the chance to buy East Asian goods with exceptional service no matter the cost. This in turn must be driven by sharing, learning, and enjoying the wonders of East Asian culture together as a community.

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